Betting on Sports 2019 - Specialist Seminar Tracks
Join the Betting on Sports 2019 'Specialist Seminar' tracks on Thursday 19th September from 10:00 in Conference room 7.
DIVERSITY SEMINAR
10:00 - 10:20 Reputation, Relationships and Status
Hosted by All-In Diversity this seminar looks at industry public relations (beyond the present social responsibility agenda).The session takes a look at a very misunderstood dynamic for industry leaders, and a discipline that is going to become more prominent as markets regulate. It will also look at industry representation through media, with stakeholders (sports clubs, advertisers, charities, and Not-for-profits).
Speakers:
Christina Thakor-Rankin, Principal Consultant, 1710 Gaming Ltd
Kelly Kehn, Co-founder, All-In Diversity Project
10:20 - 11:00 Talent Development
The industry seeks to bring talent from wider industry across all levels of its value chain, but what is the experience of first year workers within the industry. Does their perception of the challenges differ from seasoned colleagues, what are their beliefs with regards to the industry's long-term future, when facing responsibility and representational challenges?
Speakers:
Paula Tibre, General Manager, Cluj Office, PaddyPower Betfair
Sue Schneider, VP Growth & Strategy, Americas, SBC
Nick Jackson, Vice President, Home Marketing Group
Moderator:
Christina Thakor-Rankin, Principal Consultant, 1710 Gaming Ltd
SPORTS SPONSORSHIP SEMINAR
11:20-12:50 Working with ambassadors
BetCris CEO for UK & Asia Hilly Erlich and Snooker legend Ronnie O’Sullivan discuss how the brand and the sportsman work well together and the advantages for the pairing.
Speakers:
Ronnie O’Sullivan, Snooker legend
Hilly Ehrlich, CEO UK & Asia, Betcris
11:50-12:30 Gambling and football - sponsorship issues
Are operators about to be bumped off the shirt for less visible opportunities with clubs? Should a percentage of these deals be donated to 'good causes' in order to tackle their negative image? Will the sport stick up for its main sponsor partners publicly?
Speakers:
Rory Anderson, Consultant, 12BET
Dean Akinjobi, CEO, Football Media
Russell Yershon, Founder, Connecting Brands
Robert Davidman, Partner, Fearless Agency
Liam McKee, Head of Media and Sponsorship, William Hill
Moderator:
Conleth Byrne, Managing Director, OnePoint
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